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Lifestyle

Massage, Age-old tradition worldwide phenomenon

Age-old tradition, worldwide fashion, massages are a bubble of wellbeing where one can seclude oneself, where time no longer seems quite as important. They represent an ever growing need that is symptomatic of the whirlwind of our society. Global economic crisis, new technologies that are more and more intrusive in our daily lives, stress generated by pervading pessimism, contribute to push millions of people towards massage. From all the continents, they come to northern Thailand to receive training from blind people, the new stars of this discipline, sought-after for their unique touch due to their blindness. In Paris, in the area of La Défense, the...

My bag, my life and my next bag

It’s the most popular luxury item in the world; it’s the second biggest earner for haute couture brands and no star will step out without one. In just ten years, the handbag has become the world’s top selling accessory... and the more expensive it is, the more it is snapped up! It's a reflection of one's personality and an indulgence in the wildest folly! However, it's success poses endless questions about ourselves. Why is the made in Italy the most sought after? How do brands like Repetto launch their handbag and corner the market? Why is Singapore now the centre for copy handbags? How have the major brands managed to make it a "must have" in just a few...

Beneath the Lingerie

100, 400, 500, 1000 dollars for a complete outfit and sometimes a lot more… women the world over no longer hesitate at spending a small fortune on bras and panties. Lingerie is one of the rare sectors that is not suffering from the crisis. They’re innovating with new textiles, shapes are changing and trends are increasingly naughty. What is even more surprising is that one can now tell the condition and behaviour of a society by taking a closer look at its market in panties and suspender belts. In the Emirates, women make up for their austere outer clothing… by wearing ultra-daring underwear. In France they insist on the highest quality of lace and other...

The SPA boom

Massage with chocolate or spices, anti-stress cure, balneotherapy, grape seed modelling… the well-being and Spa market is booming. For the millions who now frequent these establishments, whether in France, or Bali or New York, the quest is the same: take care of yourself, give yourself a magical break, a few moments of happiness. Considered an extravagance only a few years ago, the Spa is now an obvious choice. To make a go of it you have to invest, innovate and know how to make that difference. Hotels get a makeover, new qualifications are created and the result is that clients, of all ages, fight to get in. With growth of 30% per annum, designer Spas may...

The new luxury trades

1210… that’s the number of billionaires in the world in 2011… and that number is rising every day… In order to assist them in their excesses, some people have invented new trades to fulfil their expectations… Such as creating tailor-made perfume for $60.000… or running agencies that specialize in personal assistants, 24/7